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Estate Planning Done Right

A well-designed estate plan puts you in control of your financial destiny

Work with us to create a comprehensive estate plan that takes care of your interests in the case of an accident, injury, or other situation where you are no longer able to care for yourself, and that directs the disposition of your assets following your death. If you do not have an estate plan the time for action is now. If your current plan was created before 2013, you may be in danger of having an outdated plan. Discover the 10 common estate planning pitfalls and how to avoid them by downloading our free eBook today.

Why Hire Werba Rubin Wealth Management?

We know that over our clients’ lifetimes there will be economic, political, and market events that will create significant emotional hurdles. Our mission is to assist them to clear these obstacles and prepare them for the future with a well-designed estate plan. An estate plan is a critical part of any ongoing financial planning process, regardless of your wealth. It is also about much more than just money. An estate plan will help carry out your long-term plan for your family and provide detailed instructions on how to handle assets that need to be split among multiple family members. It will also protect any desire you might have to support specific philanthropic endeavors.

Designing a plan consistent with your goals and values is a personal, often complex process. To help you estimate the value of your estate, you’ll need to take into consideration:

  • Current income and likely future income
  • Life insurance
  • Annual expenses
  • Current assets and debts
  • Tax implications of federal transfer taxes, state death taxes, and federal income taxes

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Estate Planning Considerations

If you own something, you should have an estate plan to efficiently transfer property. Even if you think everyone knows your wishes, the government or your family might have different ideas. Contrary to popular belief, estate planning is more than just about what happens after you die. Estate planning is the process of planning for your personal financial and medical issues while you’re alive, and transferring your property efficiently after you die.

Health Care Power of Attorney: Similar to the financial power of attorney, the healthcare power of attorney gives decision making ability to someone of your choosing, regarding your medical decisions.  This is used in the case where you are unable to make decisions on your own. It allows for doctors to deal with a single point of contact when it comes to making important medical decisions.

Living Will: a legal document explaining a person’s wishes regarding the treatment of their property when they die. However, be careful since all Wills go through probate court before they are validated by a judge. Just because you have a will does not mean that your wishes will be granted! It is recommended that you also use a trust.

Financial Power of Attorney (POA): The financial power of attorney is a legal document that gives limited (or unlimited) financial powers to someone who you designate. It is a very powerful tool while you are alive. In the case that you may be incapacitated or unable to make sound financial decisions for yourself this form allows someone of your choosing to make financial decisions on your behalf.

Revocable Trust: Think of the revocable trust as your personal lock-box. The assets that you place into this lock-box are protected from probate court and public information once you pass away. It will also save your beneficiaries on probate costs and heartache. Inside of this lock-box you would place your “instructions manual” (Will) which describes how you would like your assets to be treated once you are gone.

Build a Plan for a Lifetime

According to a study from Forbes, 53% of Americans have no estate plan, and 58 percent of Americans believe their financial-planning efforts need improvement. Although estate planning can be a complex task, a well-informed plan can make a big difference in what is left for your loved ones. Find out if Portability is right for you and how to secure a worry free retirement by downloading our free whitepapers below.

Build a Plan for a Lifetime: Invent Your own Retirement

Most of us pride ourselves in being resourceful, resilient, and self-reliant. Whatever challenges come our way, we typically take them on with energy, resolve, and determination. So it is with the transition to retirement. However we view “retirement” — and we each define it in our own way — we can all embrace this new phase of life with the same sense of reinvention that we’ve mastered at all of life’s turns. Find out how to retire on your terms by downloading our free white paper.

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Tax Mitigation: What Portability Can (and Can’t) Do for Your Estate Plan

Portability is the name for a concept that allows the surviving spouse of a decedent to inherit his or her estate and gift tax exemption.  It means that a couple can pass up to $10.68 million in assets to their intended beneficiaries without having to set up a trust. If you already have an estate plan, it should not be considered permanent. Conditions, as well as your desires, may change. Find out if portability is right for your estate plan by downloading our free white paper.

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Why Work with Werba Rubin Wealth Management: Experience, Transparency, Trust

Estate Planning is more than investing or financial planning, it’s about identifying what you want in life, and then building the financial architecture, investment and tax strategies to make it all happen. We do this in a personalized approach, with no product selling. Our commitment is to help you work towards achieving all your financial goals and to provide you with a “worry free” retirement.

Helping clients meet their financial goals and objectives for over 30+ Years!

Alan Werba, CPA, CFP®
Managing Member

Aaron Rubin, JD, CPA, CFP®
Senior Wealth Manager

John Pfahnl, Jr., CPA
Investment Advisor Representative

Marlene Bass
Executive Admin Assistant

Alan Werba, CPA, CFP®

Managing Member


Whether as an Advisor, philanthropist or corporate executive, Alan Werba has always believed in the power of careful planning to help make financial goals a reality.

Alan received a BS degree in Business Management from the McIntire School of Commerce at the University of Virginia in 1970 and later attended Loyola College in Baltimore, Maryland for accounting classes. He was licensed as a certified public accountant (CPA) in 1974 and earned his certified financial planner (CFP®) credential in 1985. Alan is also a licensed real estate broker in addition to holding insurance licenses for life, disability, long-term care and various property & casualty policies.

Alan Werba co-authored a book entitled “The Prudent Investor’s Guide to Beating the Market” that was published by Irwin Publishing in 1985. This book represents the investment philosophy that is still used in the firm’s investment advisory work today.

A big believer in giving back to his community, Alan has been actively involved in a wide variety of philanthropies and non-profits. After serving as its Treasurer, he was President of Big Brothers of Santa Clara County when it merged with Big Sisters. Alan served as the Endowment Chair for the Jewish Federation of Silicon Valley as well as the Financial Vice-President for Congregation Beth David. Currently he is the Fundraising and Development Vice President for Hillel of Silicon Valley and has served on Hillel’s Board since 2003. Alan is a long time financial contributor to the San Jose Repertory Theater along with many other “pet” projects in the San Jose area.

In his free time, Alan is passionate about golfing. Alan and his wife Pat live in San Jose where they enjoy getting together with their two daughters (Libby and Jenny).

Aaron Rubin, JD, CPA, CFP®

Senior Wealth Manager


Aaron Rubin brings a wealth of diverse financial experiences. He believes that a comprehensive wealth plan should both grow and defend assets.

He received his BA degree in Economics-Accounting-Spanish from Claremont McKenna College. He received a law degree from the University of Illinois College of Law, and was admitted as a member of the California Bar in 2006. He is licensed as a certified public accountant, and has also obtained licensing as a life, health and property and casualty insurance agent in the state of California. Aaron also received his CFP® designation.

Prior to joining Werba Rubin Wealth Management Aaron worked at Deloitte (an international CPA firm), at Abbott Stringham & Lynch (a local CPA firm) and at Farmers Insurance.

He and his wife Libby live in San Jose with their two daughters Natalie and Gwen. Not to mention their English bulldog, Daphne.

John Pfahnl, Jr., CPA
Investment Advisor Representative


John Pfahnl, Jr. was born in California on April 23, 1950. He received his BS degree in Accounting from San Jose State University in 1977. In 1982 John secured his CPA license. He also has held a Series 7 license and a Series 65 license since 1999.

John has been a principal of Pfahnl & Hunt Accountancy Corporation (a San Jose, California based CPA firm) since July 1981. Pfahnl & Hunt continues to be John’s primary business activity. John became a registered representative of Loring Ward Securities, Inc. in June 1999. He also became an Investment Adviser Representative (IAR) of LWI Financial, Inc. at that time. In December 2006 John became a dual-registered IAR when he was also registered with WDAS.

During John’s career, he has NOT been the subject of any disciplinary actions from any of the regulatory bodies responsible for policing his professional activities. He has also NOT been the subject of any criminal or civil court actions. He has NOT been the subject of any administrative proceedings before the SEC or any other regulatory bodies. He has NOT been found to be in violation of any self-regulatory organization’s (SRO’s) rules NOR has he ever been barred or suspended from membership in any professional organizations.

As stated above, John’s major Outside Business Activity is his employment with Pfahnl & Hunt Accountancy Corporation where he performs both tax and accounting services for a diverse clientele. Although he is registered as an IAR with WRWM, his primary business activity is the CPA functions he performs for Pfahnl & Hunt Accountancy Corp. John has no other Outside Business Activities.

John is registered as an Investment Adviser Representative (IAR) with Werba Rubin Wealth Management, LLC. In this capacity John’s work is supervised by Alan Werba, Chief Compliance Officer for WRWM. Alan’s telephone number is (408) 260-3109. Alan reviews and approves all of John’s investment related correspondence, advertising materials, etc. As of January 1, 2010 John’s Series 7 license was placed on inactive status since his investment related work for the past year has been solely in the advisory area and does not require an active Series 7 license.

Pamela Hedblad, CPA
Investment Advisor Representative


Pamela Hedblad was born in Minnesota on August 27, 1956. She received her BS degree in Accounting from San Jose State University in 1978. In 1982 Pam obtained her CPA license. She also holds a Series 7 license and a Series 65 license.

Pam has been a partner of Abbott, Stringham & Lynch (a San Jose, CA based CPA firm) since her former CPA firm (Pascuzzi, Hedblad & Co) merged with Abbott, Stringham & Lynch in November 2004. Pam’s employment with Abbott, Stringham & Lynch continues to be her primary business activity. Pam was initially licensed as an Investment Adviser Representative (IAR) of LWI Financial, Inc in January 2003 and became dual registered when she was added as an IAR for WDAS in December 2006.

During Pam’s career, she has NOT been the subject of any disciplinary actions from any of the regulatory bodies responsible for policing his professional activities. She has also NOT been the subject of any criminal or civil court actions. She has NOT been the subject of any administrative proceedings before the SEC or any other regulatory bodies. She has NOT been found to be in violation of any self-regulatory organization’s (SRO’s) rules NOR has she ever been barred or suspended from membership in any professional organizations.

As stated above, Pam’s major Outside Business Activity is her employment with Abbott, Stringham & Lynch where she performs both tax and accounting services for a diverse clientele. Although she is registered as an IAR with WRWM, her primary business activity is the CPA functions she performs for Abbott, Stringham & Lynch. In addition, Pam holds a real estate salesperson’s license and she originates mortgages through Wymac Capital, Inc. for which she receives a portion of the loan origination fees.

Pam is registered as an Investment Adviser Representative (IAR) with Werba Rubin Wealth Management, LLC. In this capacity Pam’s work is supervised by Alan Werba, Chief Compliance Officer for WRWM. Alan’s telephone number is (408) 260-3109. Alan reviews and approves all of Pam’s investment related correspondence, advertising materials, etc. As of January 1, 2010 Pam’s Series 7 license was placed on inactive status since her investment related work for the past year has been solely in the advisory area and does not require an active Series 7 license.

Marlene Bass
Executive Admin Assistant


Marlene Bass has been an integral member of Werba Ruben and Loring Ward for over 25 years. During these years she has served in many roles and she is well known to most Werba Ruben clients. Marlene assists advisors to set up new client accounts, and she is intimately involved in the ongoing administration of our clients’ accounts. Aside from her expertise at client management, she is also a notary public.
Marlene enjoys spending time with her husband Lloyd, and her children (Danielle and Tyler).

Serving San Jose, Morgan Hill, Los Gatos, Palo Alto, San Francisco, Sacramento

© 2016 Werba Rubin Wealth Management. All Rights Reserved.